Marni and Carhartt’s new collaboration gives workwear its flowers. The two brands have joined forces on a collection of blossom-printed apparel fit for both tastemakers and gardeners.
With no official announcement from the brands nor immediate response from Marni, it’s unclear when the collaboration will officially drop — though industry news monger @stylenotcom claims the collection will release on January 14 at select Marni and Carhartt WIP stores worldwide. Still, online retailers such as Bartini and Cettire have listed the collection for sale, giving us a sneak preview of the line.
What really makes this collaboration pop are the details: two-toned bottoms, colorblocked corduroy pockets on flared jeans, a mix of fabrics including leather and canvas, and the brands’ interlocking logos on knitted sweaters. The Italian fashion house blends its psychedelic style with Carhartt’s trusted work uniform to bring us groovy sunflower prints in a ‘70s color palette.
While Carhartt specializes in heavy-duty clothing favored by construction workers and farmers, its WIP sub-label has carried the brand into the luxury fashion market by collaborating with the likes of A.P.C. and Wardrobe.NYC.
Carhartt WIP isn’t the first workwear brand to dip its toes into high fashion. In 2021, Timberland teamed up with Jimmy Choo on crystal-encrusted boots and in December, Dickies and Gucci dropped $6,000 work pants.
As evidenced by Marni’s Veja and UNIQLO collaborations, we can bank on the label’s creative director, Francesco Risso, to deliver eye-catching coloring and design in all of his work. Who wouldn’t want to brighten up a standard work ‘fit with pops of color and bold print?