As onsite retail media increases in popularity among brands and retailers, Criteo , a commerce media tech provider is rolling out shoppable video ad formats directly into digital store fronts. Criteo clients Albertsons and Costco will be the first retailers to put it to use, “bridging storytelling and sales at the point of purchases, driving both brand affinity and conversions”, Criteo says.
Research reveals that onsite retail media can generate up to 70% in gross margins, making it a valuable revenue stream for retailers. Onsite Video presents a new opportunity for retailers to unlock incremental revenue by attracting premium CPMs and complementing display ads. For advertisers, it engages high-intent shoppers with dynamic content at critical purchase decision-making moments.
Onsite Video has been shown to increase conversion rates and new to brand acquisition rates, particularly when combined with other retail media tactics. For example, analysis from Criteo shows that users exposed to a combination of Onsite Video, Display and Sponsored Products have a 5.6 times higher conversion rate than users exposed to Sponsored Products only. A similar trend can be observed when it comes to the acquisition of new-to-brand customers.
With the introduction of Onsite Video, Criteo now offers a comprehensive, full-funnel onsite advertising suite, combining video, display and sponsored product ad formats in one unified platform. This expansion further strengthens Criteo’s position in the burgeoning commerce media platform space and enabling brands and agencies to reach and influence shoppers at every stage, from discovery to purchase.
“This news comes at a really exciting time for retail media,” says Jill Orr, Managing Director Enterprise EMEA at Criteo. “The general availability of Onsite Video opens up powerful new opportunities for brands, agencies, and retailers to connect with shoppers through highly engaging, immersive content. Video is not only a compelling format for consumers—it also enables more upper-funnel marketing tactics that build awareness and consideration, ultimately driving both meaningful experiences and stronger commerce outcomes.”
To learn more about onsite retail media, from what it is to how to drive success through different ad formats, data use and experiences, download our latest report Retail Media Onsite 2025 here