The first-ever certified carbon-neutral event of Sephora China, the launch also marked the first year this beauty event was held outside the United States and in Asia.
A ‘Beauty Playground’ for Consumers
The Expo I-pavilion in Huangpu District, Shanghai, was brought to life with 146 new products from 52 premium beauty brands, along with 12 masterclasses hosted by beauty experts from iconic brands.
Over 3,000 consumers were welcomed into the beauty playground that presented four different sensorial zones – makeup, haircare, fragrances and skincare. These included a kaleidoscopic fantasy world that revealed Sephora Collection’s latest offering and an amusement park that launched Sephora’s “Next Big Thing” at the heart of the pavilion, also known as “Sephora Castle of Wonders.”
Apart from carefully curated assortment and professional beauty services in specially designed booths, consumers were invited to interact with brands up close and personal, capture precious moments at social spots, and receive up-to-date global beauty trends, swag bags and beauty tips and tricks from famed beauty experts from iconic brands.
Exclusive Previews of Upcoming Product Launches
Brands only available at Sephora, including Tatcha, Grown Alchemist, Dr Dennis Gross, Pat McGrath Labs, Anastasia Beverly Hills and GOTA, debuted their latest collections at SEPHORiA.
Homegrown brands CHA LING, MAOGEPING·LIGHT, WEI, and other premium C-Beauty brands were also featured with the upcoming exclusive launch of the brand-new Chinese couture makeup brand MASION de SIT.E.
“The 2023 SEPHORiA in China is our gift to our consumers, which has been an absolute success,” said Ms. Maggie Chan, Managing Director of Sephora Greater China. “We are excited to embark on this one-of-a-kind journey with our beauty community, to jointly discover, define and expand China’s world of beauty. Our hope is to constantly innovate to ensure SEPHORiA becomes one of the most anticipated annual beauty festivals in China. Thank you for your support, and please stay tuned!”
More Sephora News
Sephora recently announced its 2023 Sephora Accelerate Cohort.
Also, in June, Sephora celebrated the opening of its first Store of the Future in China.