Described as a “modern, elevated expression of the brand’s iconic Western heritage,” the company says Stetson Legend embodies “the same quality and sophistication that define its iconic hats, boots, apparel and accessories.”
The launch of this fragrance comes months after Scent Beauty and Stetson introduced Men’s grooming products.
About the Fragrance
At a higher concentration than a classic cologne, Stetson Legend is crafted with contemporary notes of upcycled cedarwood, vetiver and wild desert sage, and is designed to resonate with a modern consumer seeking a premium fragrance that combines the spirit of the great outdoors with the sophistication of leather and woody notes.
Stetson brand ambassador Luke Grimes, star of the hit Paramount television series Yellowstone, said, “I’m honored to carry on my journey with Stetson and introduce Legend—a scent for the next generation of men who work hard and know how to clean up nice when the situation calls for it. It’s fresh yet still rugged, like the gentlemen it is intended for.”
“Stetson Legend is an exciting and modern scent profile embodying Stetson’s unparalleled heritage, quality and authenticity, and is a significant step forward in updating our fragrance portfolio,” says Robert Dundon, CEO of Stetson. “It will only add to the incredible momentum around the Stetson brand overall, and we couldn’t be more excited about its launch.”
“We are thrilled to deepen our partnership with Stetson, a style leader in the American market,” says Steve Mormoris, CEO of Scent Beauty Inc. “With Stetson Legend, we are entering the market with a luxury fragrance that embodies a rugged sophistication, powered by a commitment to authenticity and craftsmanship, the perfect territory for the younger consumer.”
“I created this scent with a modern nomad in mind. This is a scent that’s about wanderlust, being curious, and a life well-lived,” adds Ilias Ermenidis, Principal Perfumer at Firmenich and olfactory architect of Stetson Legend. “I wanted to combine textures and notes that exude a sense of rebellion, mystery, and liberation, a fragrance to be worn with a sleek tuxedo, a dress shirt, cowboy boots and jeans.”