Sally Beauty Enters Exclusive Retail Partnership with Xmondo Color

Sally Beauty, a destination for salon-quality hair color, hair care, and nail products, has entered an exclusive retail partnership with Xmondo Color, a hair color line under the umbrella of Xmondo Hair, founded by professional hairstylist Brad Mondo.
According to Technavio, the global hair color market is expected to grow by $13.75 billion during 2021-2025 at a CAGR of almost 8%.
Sally Beauty will be the first and exclusive in-store distribution partner for Xmondo Color.
Seven Color Depositing Masks, including trending shades like Super Red, Super Purple, and more, alongside one Clear Glossing Treatment, are available at Sally Beauty’s website starting today and will be in-store starting September 1st.

Sally Beauty Expands its Product Offering

“At Sally Beauty, we are committed to continuously expanding our product offering to meet the evolving needs of our consumers. More individuals are prioritizing their hair health by looking for products with gentle, simple ingredients that nourish their hair. Xmondo Color delivers on this desire with better-for-you color-care products that boost hydration and revitalize damaged hair,” said Maryann Herskowitz, group vice president of merchandising at Sally Beauty. We’re thrilled to have Xmondo Color join our assortment alongside other well-loved and nationally known brands, ensuring our consumers have quality products to support their at-home coloring needs.
The entire Xmondo Color collection is vegan, gluten-free, cruelty-free, sulfate-free, and paraben-free. The semi-permanent color transforms hair with vibrant pigments that leave lasting shine. Xmondo Color’s high-quality formula infuses hair with hyaluronic acid to seal in moisture, hydrolyzed vegetable protein to strengthen and revitalize dry hair, and bond boosting technology to restore damaged hair fibers.
Brad Mondo, founder of Xmondo Color, stated, “Sally Beauty has always been my go-to for all things hair. I’m thrilled that Xmondo Color will now be available for purchase in Sally Beauty stores across the U.S. and Canada.”

More Sally Beauty News

In March, Sally Beauty opened a new “teaching salon” and retail concept—Studio by Sally. The first location in Denton, Texas, welcomed shoppers during its grand opening on March 23rd.

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