Peter Thomas Roth, a large independent prestige skincare brand, has partnered with Listrak, a leading cross-channel marketing platform, to further expand its new eCommerce platform and personalize customer communications.
This follows the brand’s successful migration to Shopify Plus.
Rochelle Jacobs, Managing Director, Peter Thomas Roth, said,
We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands’ marketing team. The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent, and family-owned.
Listrak and Peter Thomas Roth will collaborate closely to drive growth across the brands’ domains.
Ross Kramer, CEO, Listrak, commented,
“Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class ecommerce shopping experience. We are proud to partner with Peter Thomas Roth to leverage Shopify data to create individualized cross-channel marketing campaigns.”
As a Listrak partner, Peter Thomas Roth will have access to Listrak’s vertical expertise in the beauty industry, including its dedicated beauty teams, proprietary industry benchmarks, data, real-time behaviors, and trends.
This follows the brand’s successful migration to Shopify Plus.
Rochelle Jacobs, Managing Director, Peter Thomas Roth, said,
We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands’ marketing team. The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent, and family-owned.
Listrak and Peter Thomas Roth will collaborate closely to drive growth across the brands’ domains.
Ross Kramer, CEO, Listrak, commented,
“Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class ecommerce shopping experience. We are proud to partner with Peter Thomas Roth to leverage Shopify data to create individualized cross-channel marketing campaigns.”
As a Listrak partner, Peter Thomas Roth will have access to Listrak’s vertical expertise in the beauty industry, including its dedicated beauty teams, proprietary industry benchmarks, data, real-time behaviors, and trends.
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