Perricone MD Introduces No Makeup Instant Blur Priming Moisturizer

Perricone MD has expanded its bestselling No Makeup Skincare Collection with the No Makeup Instant Blur Priming Moisturizer.
This urich, moisturizing primer instantly and visibly blurs, smooths and preps the skin by minimizing the look of pores, redness, lines and wrinkles for a flawless, healthier-looking complexion. Used as the last step in a skincare regimen, when applied prior to makeup application, it creates a silky, smooth canvas and prolonged makeup wear.

The Formula

No Makeup Instant Blur Priming Moisturizer is comprised of a unique blend of ingredients that delivers visible results both instantly and over time. Alpha-Lipoic Acid (ALA), considered nature’s most powerful antioxidant, is a fatty acid found in the human body that reduces the appearance of lines, wrinkles and enlarged pores over time. Glycerin, a compound found in plants, helps smooth and moisturize the skin by protecting the moisture barrier.

In consumer testing, 93% said it instantly controls shine and mattifies skin, 90% said it creates an even base for makeup application, and 83% said it blurs the appearance of imperfections, pores & redness.

Skincare First Approach

“The No Makeup Collection is held to the same standards as skincare. Each product in this collection is rooted in a skincare first, color second mindset,” says Jennifer Trovel, Chief Marketing Officer. “The launch of the No Makeup Instant Blur Priming Moisturizer was our way to tactically extend our very successful Instant Blur into a new format and texture that not only delivers on what customers expect from a primer but also includes the added benefit of hydration. As a personal user of this product, the instant, visible results are incredible.”
“We launched our original ‘No Foundation Foundation’ makeup franchise in 2012, with the philosophy that healthy skin should be seen, not covered,” says Robert Koerner, President. “Eleven years later, with consumers still seeking the minimalist, natural look, we continue to embrace this ‘skin first’ ideal. Our new No Makeup Instant Blur Priming Moisturizer elevates the pre-makeup priming routine, with a multi-tasking formula that creates a perfect canvas while delivering true skincare results.”
No Makeup Instant Blur Priming Moisturizer is now available on Perricone MD’s website and at major retailers.

More from Perricone MD

Earlier this year, Perricone MD announced two new additions to its Vitamin C Ester Collection: Brightening & Exfoliating Polish and Intensive Dark Spot Treatment.

Source link

About The Author

Scroll to Top