Merit Debuts Its First Fragrance


Minimalist beauty brand Merit has expanded into fragrance with its first scent, Retrospect. The brand, known for its industry-defying approach to product development, is taking the unexpected step into a new category less than four years after its launch. 
 
Retrospect, a complex, layered scent that took over two years and over 200 rounds to develop, is Meris’s first foray into the highly trend-driven fragrance industry and will be available starting October 22nd.
 
A concentrated extrait de parfum, Retrospect is nearly 30% fragrance oil, double the concentration of most perfumes on the market. This means that Retrospect only requires one spray to last all day.
 
Retrospect is a nuanced scent that runs counter to the linear, one-note fragrances dominating the market today. 
 
In contrast to the overly literal scents that have become a favorite of the fragrance industry due to their marketability, Retrospect opens with soft, clean notes, evolves to a subtle floral center, and settles into a rich base for a warm, second-skin finish.
 
Top notes include bergamot, pear, and aldehydes, a heart of jasmine, synthetic rose, rosemary, violet, and orris, and a bottom of vanilla, musk, and moss. 
 
Merit worked with master Fanny Bal in Paris to develop Retrospect – a rich, balanced scent that evolves and changes as you wear it. A unique blend that mediates nostalgic vintage notes with a modern sensibility, Retrospect is instantly familiar yet difficult to describe.
 
Retrospect was named to honor the centuries-old craft of fragrance-making and the way individual experiences shape the perspective on scent. 


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