Marc Jacobs Expands License Agreement with Coty


In a return to the beauty space, Marc Jacobs International has signed an expanded long-term license agreement with Coty Inc. that will bring Marc Jacobs Beauty into its portfolio. One of the world’s largest beauty global beauty companies, Coty Inc. has long held the license for Marc Jacobs Fragrances.
 
“The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential,” remarked Sue Nabi, Coty’s CEO.
 
This news comes days after Coty renewed its long-term license agreement with Adidas.


Bringing Back Marc Jacobs Beauty

Marc Jacobs Beauty, which originally launched in 2013 in partnership with Kendo Brands, quickly achieved notoriety among fashion-forward consumers. It earned a cult-following throughout the partnership, which came to an end in late 2021.
 
“The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return,” Nabi said. “This agreement reinforces Coty’s position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios.”
 
“Marc and I are pleased to add one of the most exciting categories of the Marc Jacobs brand, to our long-successful partnership with Coty,” said Marc Jacobs International CEO, Eric Marechalle. “The loyal fans of Marc Jacobs Beauty, who have been enthusiastic in their wishes for its return, speak not only to Marc’s unwavering cultural relevance but also to the importance of aligning with a partner that shares our values and commitment. It is without question that Coty has proven to be the team to bring Marc Jacobs Beauty to new heights.”
 
Amplifying Marc Jacobs’ e-commerce footprint will be a shared strategic priority. With the recent opening of the brand’s flagship store on LazMall – the leading e-retailer in the promising Southeast Asia region – Marc Jacobs is delivering beauty experiences to over 90 million consumers.



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