Lancôme has partnered with Paralyzed Veterans of America (PVA) for International Women’s Day to empower and support women with disabilities. As part of the partnership, Lancôme will host empowerment events, adaptive products, and in-store activiation.
Lancôme worked with PVA members from across the U.S. on the beta test for its groundbreaking HAPTA device, a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility.
Leveraging self-stabilizing technology, HAPTA assists users in steadily applying their makeup. As a result, Lancôme is expanding the brand’s commitment to using tech for good and making beauty accessible for all.
Ramzy Burns, General Manager of Lancôme USA, said,
“Caring for others is in our DNA, so prioritizing what matters to this ever-growing community is important to us. This partnership is more than a campaign or pledge of support, it is a reflection of our continued commitment to making the beauty industry a force for positive change.”
In 2025, Lancôme and PVA will implement two initiatives as part of their efforts to make women with disabilities feel seen, heard, and empowered.
Lancôme will sponsor PVA’s Women Veterans Empowerment Retreat – an annual, multi-day event that focuses on the holistic well-being of women veterans with disabilities.
It will also celebrate and support the strength of women athletes through the sponsorship of the 2025 National Veterans Wheelchair Games in Minneapolis in July 2025.
Lancôme worked with PVA members from across the U.S. on the beta test for its groundbreaking HAPTA device, a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility.
Leveraging self-stabilizing technology, HAPTA assists users in steadily applying their makeup. As a result, Lancôme is expanding the brand’s commitment to using tech for good and making beauty accessible for all.
Ramzy Burns, General Manager of Lancôme USA, said,
“Caring for others is in our DNA, so prioritizing what matters to this ever-growing community is important to us. This partnership is more than a campaign or pledge of support, it is a reflection of our continued commitment to making the beauty industry a force for positive change.”
In 2025, Lancôme and PVA will implement two initiatives as part of their efforts to make women with disabilities feel seen, heard, and empowered.
Lancôme will sponsor PVA’s Women Veterans Empowerment Retreat – an annual, multi-day event that focuses on the holistic well-being of women veterans with disabilities.
It will also celebrate and support the strength of women athletes through the sponsorship of the 2025 National Veterans Wheelchair Games in Minneapolis in July 2025.
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