Hairitage by Mindy, the haircare brand founded by Mindy McKnight, unveiled a lineup of new products exclusively at Walmart.
Featuring a modernized packaging rebrand, the new products are inspired by direct feedback from its community.
Rebranded packaging includes a modernized look, reflecting the brand’s aesthetic while maintaining its brand promise.
The new look enhances shelf appeal and makes it even easier for consumers to navigate the full product lineup and find their perfect haircare match.
Piyush Jain, Chief Executive Officer, Maesa, said,
“We’re incredibly excited to unveil these new products and our updated packaging, which reflect the values of our brand – inclusivity, quality, and a deep connection with our community. By listening closely to our Hairitage customers, we’ve created products that truly meet their needs, and we’re thrilled to offer them exclusively at Walmart starting this March.”
The six new products address oil control, frizz, and protection.
Featuring a modernized packaging rebrand, the new products are inspired by direct feedback from its community.
Rebranded packaging includes a modernized look, reflecting the brand’s aesthetic while maintaining its brand promise.
The new look enhances shelf appeal and makes it even easier for consumers to navigate the full product lineup and find their perfect haircare match.
Piyush Jain, Chief Executive Officer, Maesa, said,
“We’re incredibly excited to unveil these new products and our updated packaging, which reflect the values of our brand – inclusivity, quality, and a deep connection with our community. By listening closely to our Hairitage customers, we’ve created products that truly meet their needs, and we’re thrilled to offer them exclusively at Walmart starting this March.”
The six new products address oil control, frizz, and protection.
New Products
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So Over You Oil Control Shampoo: Cleanses hair and helps eliminate buildup and excess oil while maintaining scalp pH balance. Ideal for those struggling with oily scalps and greasy roots. Recommended for Straight, Wavy, Curly, and Coily Hair (1A-4C). -
So Over You Oil Control Conditioner: Moisturizes and detangles hair without weighing it down. Helps leave hair and scalp conditioned, purified, and pH-balanced. Ideal for those struggling with oily scalps and greasy roots. Recommended for Straight, Wavy, Curly, and Coily Hair (1A-4C). -
Outta My Hair Gentle Daily Conditioner: Nourishes and helps detangle hair without weighing it down. Ideal for those who want a simple cleanse & condition to maintain hair’s overall health. Recommended for Straight, Wavy, Curly, and Coily Hair (1A-4C). -
SOS Deep Moisture + Restore Shampoo: Cleanses hair of buildup without stripping. Ideal for those with dry hair seeking rich moisture & hydration. Recommended for Wavy, Curly, and Coily Hair (2B-4C) and thick hair. -
Mane Event Anti-Frizz + Humidity Spray: Helps fight frizz for up to 24 hours while protecting from UV rays and heat styling up to 450°F. -
Working Overtime Dry Shampoo Powder: Refreshes hair and soaks up excess oil while adding volume and texture.
These latest additions reflect Hairitage’s commitment to delivering high-performance, inclusive haircare solutions based on real consumer needs.
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