Shana Randhava, Senior Vice President, NIV, ELC, said,
“The winners of Beauty&You 2024 represent a diverse blend of creative founders and breakthrough innovation… For the third year in a row, we witnessed some extraordinary concepts, and the winners stand out as pioneers poised to make a significant impact – each bringing a unique perspective to India’s dynamic beauty landscape. We look forward to offering mentorship and support to the winners as they expand their visions, seeking a wider audience both in India and around the world.”
About the Program
Beauty&You India was created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer, NYKAA. The program continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands.
This year, Beauty&You had over 660 applicants from over 50 cities in the skincare, makeup, hair care, and fragrance categories.
The top twelve finalists showcased concepts ranging from clinically advanced skincare to breakthrough innovations in hair care and innovative storytelling platforms.
Anchit Nayar, Executive Director & CEO, NYKAA Beauty, commented,
“As ELC’s lead partner for Beauty&You since its inception, NYKAA is deeply committed to nurturing the next generation of talent within the beauty industry. This year’s Beauty&You award winners represent the consumer-centric thinking in India, and we are proud to support these founders as they build high-quality brands for the Indian market.”
2024 Winners
Finalists presented to this year’s esteemed jury of fourteen industry leaders and opinion-makers in a live pitch session at The Leela Palace in New Delhi.
The four winners were announced the same evening at the final event with special guests including William P. Lauder, Executive Chairman, ELC; Stéphane de La Faverie, Executive Group President, ELC; and Falguni Nayar, Founder, Managing Director, and Chief Executive Officer, NYKAA. The jury was also present.
SkinInspired
Founded by Piyush Jain and Dr. Prashant Agrawal, SkinInspired was the winner of the Grow (In-Market Companies) category.
SkinInspired is a science-backed skincare company that uses multi-active ingredients that deliver results and innovative packaging that makes for a seamless user experience.
Not Just Vanilla
This body care brand was founded by Akshay Bawa and Kritika Rathi. This was one of two winners in the Imagine (Pre-Market Concepts) category.
Not Just Vanilla aims to redefine body care with targeted, results-driven solutions for overlooked areas, empowering consumers to feel confident and embrace self-love every day.
Amright
This is the second winner in the Imagine (Pre-Market Concepts) category, founded by Vaishnavi Maganti and Vijay Sivaraju.
Amright combines clinically proven Swiss ingredients with genetic research on hair to promote female hair regrowth, offering custom solutions to fullness.
Journey of Objects
Founded by journalist Alia Allana, this e-commerce marketplace was named the winner of the Create (Creative Storytellers) section.
Journey of Objects is an e-commerce marketplace that helps embrace sustainability and preserve the cultural diversity of India through industry research and thoughtful product curation.
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