Coty has signed a long-term agreement with the renowned crystal house, Swarovski, for a beauty license—to “develop, produce and distribute a new vision of fragrances,” the press release states.
The statement continues, “This agreement marks the beginning of a long-term partnership, rooted in a mutual focus on creativity and innovation.”
Swarovski is no stranger to the beauty business. The company has collaborated with numerous fragrance brands over the years. One notable launch was a limited-edition Swarovski Crystal bottle created for Angel by Thierry Mugler Eau de Parfum in 2006. More recently, Bond No. 9 has the Limited Edition Swarovski ‘Disco Ball’ New York Forever Eau de Parfum, available now for $1,300. The star-shaped bottle is covered in crystals.
Coty recently said it plans to expand its fragrance portfolio and will focus on innovation—and announced its new brand, Infiniment Coty Fragrances, earlier this year.
Jean Holtzmann, Coty Chief Brands Officer Prestige, comments: “Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia.
Holtzmann adds, “This licensing agreement aligns with our successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”
Swarovski’s crystal products are sold in 140 countries—and there are 2,300 Swarovski boutiques. “Partnering with Coty is a significant step as we continue to expand into new product categories,” says Michele Molon, Chief Commercial Officer at Swarovski.
Related: Circana Says Fragrance is the Fastest-Growing Category
Swarovski to Bring ‘Pop Luxury’ to Beauty
Molon goes on to explain the term, “Pop Luxury,” saying, “This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury, a luxury that is creative, fun, colorful, and joyfully extravagant, to the world of beauty and fragrances…leveraging Coty’s extensive industry expertise.”
Molon adds, “Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation.”
We can’t wait to see the fragrances and beauty products the new partners develop—and we’re sure the packaging will be sparkling.
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