Sue Nabi, Coty’s CEO, said: “I am delighted we have signed a new agreement in our long-standing partnership with adidas, the global premium sports brand. adidas is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty amongst today’s consumers.”
Combining Personal Care, Wellness and Sports
In recent months, Coty has worked to elevate the body care equity of adidas, moving into products that are focused on enhancing sports and skin care credibility. With the launch of the adidas Active Skin and Mind range, Coty aims to position adidas as a leading premium body care line with superior ingredients and sustainable packaging.
“Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future,” Nabi added.
The partnership of adidas and Coty has been focused on the intersection of personal care, wellness, sports and sports lifestyle, with research and innovation into areas such as the impact of fragrance on sports performance.
Driving Growth in China
Building on the successful launch of the Active Skin & Mind Range in Europe, Coty is driving growth of the brand in China.
Active Skin & Mind has forged a partnership with Su Yiming, the Chinese gold medalist in snowboarding, as an ambassador for the brand. Su Yiming is an ideal choice for the brand as it looks to capture the attention of Chinese consumers through a digital strategy led by livestreaming on Douyin.